Some of us wake up

Reading time: 3 mins

“Modern man is conditioned to expect instant gratification, but any success or triumph realized quickly, with only marginal effort, is necessarily shallow. Meaningful achievement takes time, hard work, persistence, patience, proper intent and self-awareness. The path to success is punctuated by failure, consolidation, and renewed effort.”  Mark Twight, Confessions of a serial climber.

Some of us wake up.  Others roll over.  You are sprinting on the treadmill of life yet you aren’t getting anywhere – you seek safety and affirmation in the crowd.  You choose the cosy embrace of strip lights, membership fees, mirrors, make-up and vanity rather than the authentic rush of the outdoors.  Deep down, in the depths of your primal soul, something stirs.  You tell yourself you are “training”, you kid yourself that you are “succeeding”, you aspire to join the top 1% – to be an achiever.  Yet, despite the obedience of your life something just doesn’t add up.  You feel a lingering sense of dissatisfaction - you are haunted by images of your gravestone; inscribed by the words “could have”, “should have” and “might have”.   You listened to them. You believed that if you did what they said and you ran with the herd then it would all work out well for you - you would be safe. 

Well it’s time to wake up now.  The alarm bell is ringing.  There is a glitch in the matrix.


You see the truth reveals itself every Monday morning as you stare into the bathroom mirror.  Briefly, for just a momentary flicker you wonder what might have been had you actually taken some risk and accepted some failure.  You seek salvation in the routine.  Constant distraction in a world of vibrations and alerts keeps the beast at bay.  You are too scared to stop. You draw strength and comfort from familiar surroundings whilst you commute, daily, inside a steel coffin along with all the other meat on the way to the abattoir.

Adapt or die


Here’s what the routine looks like: the emails pile in, you answer on the move, headphones in, head down, elbows out.  You seek refuge in your glass cubicle and the weak coffee and two spoons of sugar that you throw down your neck, five times daily. 


There he is, the one who has you by the throat...  He is at the pinnacle of the system, living (and decaying) proof of what you can achieve if you can just keep your mask of unreality from slipping.  He is the one who generously allows you to continue to service your mortgage and put your kids through school.  He forces you into subservient politeness when all you want to do is smash him round his balding head with your keyboard.  But you don’t – you never do.


Punish the body to perfect the soul.  This is where the revolution starts.  Physical and mental fitness - the constant strive towards functional perfection and self-mastery is borne from a state of mind.  It’s not too late for you.  Change will not happen over night.  We are talking incremental gains here.  But you can develop this state of mind alongside the reincarnation of your physical, mental and spiritual self.  

Become future-proof

You may not like what I have to say but it doesn’t alter the fact that something must change.  You already know this.   That is why you are still reading.  We are talking about a rebellion against mediocrity - the desire, indeed, the need to achieve ones full potential, to live a life without regret.  Do you still need some perspective?  How about 10,000 years of evolution and survival?  Everything about us and our nature is designed for the opposite purpose of where most of us find ourselves.  That is why the escape route from the matrix has to begin outside.

Know your enemy and know thyself.   It is bad faith that should prevent us from complying with conventional wisdom. I believe people can be broadly categorised as two types: consumers and producers.  I think we should  strive towards the latter as it is the only way we will escape this bondage of subservience.   It is only by recognising and admitting to the rat gnawing away inside of us that we are compelled towards action.  The exponential rate of change brought about by the technological revolution impacts every aspect of our lives.  It offers us all a unique opportunity to fundamentally transform our existence and live the most expressed version of ourselves.


And so here we are.  The medicine we are going to recommend is extracted from the top 0.1 % of people across all industries, vocations and ages - the real producers of this world, the ones best placed to survive and thrive in the future.  Salvation begins now.